English literature unit 1 assignment 2 Essay Example

English literature unit 1 assignment 2 Essay The women in Spies are mainly presented through the eyes of the younger Stephan, whose growing maturity means that his views often change throughout the novel. It is important to note that his views may be mixed due to the nature of the main women in the text; Mrs Hayward and Barbara Berrill; they do not portray the typical attitudes of women in the 1940 era.Stephens particular attention to Mrs Hayward when comparing their families greatness to his own is important, because it shows early on that he notices things about women that he finds particularly remarkable; this is apparent when the older Stephan ponders whether his younger self would have perceived the grace and sincerity of Keiths mother quite so clearly if his own hadnt spent most of the day in a faded apron, sighing and anxious? It is clear that Stephen admires Mrs Hayward for her social appearance amongst the women of the era. The attention to details of Mrs Hayward such as her perfectly plucked eyebrows is a clear indica tion that the admiration of her by Stephan soon turns to fixation as he steps into the world of adolescence, she represents the older woman out of reach.Although Frayn frequently portrays Stephens dislike of women, there are many contradictions where he is showing affection for them; particularly Mrs Hayward and Barbara. Stephens first introduction of Barbara is very negative and dismissive. He introduces her as one of the children in the close, she is beneath our notice, sly and treacherous as most girls are. When she enters the den Stephen is shocked and outraged that she crossed the line into the boys world. As her presence in the den continues theres a difference in Stephen as he begins to accept that mankind and womankind are related.As Stephen enters adolescence he begins to notice things about Barbara, that as of her first visit to the den changed. Frayn tries to make this clear by the in depth, positive descriptions of her, even when Stephen protested he didnt like her. Ther es something girlishly self satisfying about the bobliness of the leather and the shininess of the purse that offends me almost as much as her intrusion.Frayns theme of domination in the text is well expressed through his presentation of the women in the text. We have Barbaras superiority over Stephan. An example of her intellectual superiority is when she was mocking Stephen, you mean you dont know what privet is? she exerts her physical superiority over Stephen when she effortlessly pushes him over and pins him down to get a look into the basket. Similarly Mrs Hayward, as Barbara did, recognises the mistake made by Keith about the spelling of the sign very thoughtful of you chaps to put that label on it, meaning that she believes that the boys merely labelled the hedge. She also expresses her control over Stephen, making it clear to him that she controls his friendship with Keith, I dont want to have to stop him seeing you. It is made obvious that she is very persuasive. When she is in need of something from Stephen, she uses persuasive language to encourage him to trust her so you see Im trusting you, Im putting you on your honour, this is to the point and forceful but in a soft tone that Stephen can find calming, something that he wont fear but admire.In contradiction the women also show weakness. Barbara shows signs of submissiveness when her mother calls her in and threatens her if shes late. When Keiths father comes to talk to Stephen, Barbara also shows fear as she cowers away. The biggest example of submissive behaviour from the women in the story are that of Mrs Hayward; on the surface she is an assertive, well presented woman who takes pride in her appearance physically and communally. But beneath the surface is a maze of physical abuse and male dominance. As the first signs of domestic abuse within the Hayward house become apparent, the reader is convinced that Mr Hayward is a dominant and unpleasant individual. Stephen notices that on occasions Mr s Hayward is made up more heavily than usual and wears high cravats that cover her neck, probably to cover any visible signs of abuse.In conclusion Frayn portrays the women in the text as superior mentally and intellectually to the males. However it is also important to see them as submissive, it plays a large role within the text. In my opinion this technique used by frayn of having the aspects of the women tells the story, brings the concepts of modern and olden day living together. This creates realism for the reader to develop and create a mental picture of what may have gone on with the women during this time within the story.

Success story of airasia Essays

Success story of airasia Essays Success story of airasia Essay Success story of airasia Essay The business world Is a tough one. Unless one Is lucky enough to establish Itself In the market that has very few competitors, every business usually have a very rough time. And in todays scenario, where there is high level of competition not only on the local, regional, and national front, but also from global enterprises, the business world has become a place where it is difficult to even get by. The Lorene Industry too Is one of the toughest and most challenging In the world today, and has been so for last couple of decades. Ever since the winds of globalization started blowing all over the globe. It was always a difficult task for an airline to establish itself in a competitive market and Air Asia too faced the same hurdles that many other airlines faced. The difference however, is that Air Asia managed to rise above its initial setbacks and is today one of the most influential and successful airlines in Asia as well as the global aviation sector. The Lore ne was founded In the year 1 993 and the first flight of Alarm Salsa took to the skies In November 1996. Within a few years, the airline was heavily In debt and there was talk that the airline would have to wrap up its operations and say goodbye to the aviation sector forever. In the year 2001 however, Tony Fernando, the business honcho known for his shrewd business skills took an interest in the airline and his company Tune Air SD Bad finally took over the same year at a token amount of Just 1 ringing. At that time, a debt of USED 11 million was staring in the face of the airline and only a miracle could save It. The miracle was Tony Fernando and his efficient management and operational executives. After the takeover, Air Asia developed a new strategy to attract customer by offering flights at fares as less as MYRA 1. This created a lot of hype for the airline and customers were soon lining up for tickets. Another strategy of introducing new routes and revamping the operational aspect of the airline saw Air Salsa doing a complete turnabout and the company recorded a profit In the year 2002 Itself. The year 2003 saw Air Asia take another leap by starting off with international operations in the form of a flight to Bangkok. Singapore soon saw more and more Air Asia international flights taking off from its airport and so did other cities in many countries all over Asia. This momentum was never lost out on, and today, Air Asia is a name that holds a prominent position among the low fare carriers and also among all other carriers In the aviation Industry. Growing with the region From a 2 aircraft- and 250 staff member-company, Eurasia now has approximately 130 aircrafts and employs 10,000 people. It has 15 hubs In the SEAN region, flies to 10 Hong Kong SARA, Macaw, Taiwan, China, India, Japan, South Korea, Australia, Nepal, and Saudi Arabia. Sixty-five (65) of its 95 destinations are in Southeast Asia. Eurasia carried 37 million guests in 2012 alone, and more than 200 million guests to date, making it the biggest airline in SEAN in terms of passenger volume. It has been operationally profitable every year since 2001. But whats more encouraging is news about the airlines business impact. Raisins operations trigger economic activities and benefit not Just the airlines employees and their families, but also indirectly offer anis to players inside and outside the travel and tourism industry. SEAN people and location Aside from its low-cost business model, Eurasia attributes its growth to its people. Raisins workforce comprises of people from different SEAN countries, allowing the airline to benefit from SEAN talents diverse backgrounds and familiarity with the region. Raisins strategic location in Southeast Asia is equally important. Raisins location allows the airline access to the regions 600 million people needing affordable air travel. Its proximity to China and India, as well as Japan and South Korea, further expands Raisins reach to a market of more than 3 billion people. It also gains from Jeans growing economy and expanding middle income class. More people are now flying as SEAN populations disposable incomes increase, economic and business activities rise, and Gaps of most SEAN countries grow. Heavily invested in SEAN Eurasia believes SEAN is the place to be in now. Confident of continued growth in the region, it is thinking of setting up associate airlines in other SEAN countries. It plans to open more routes, increase flight frequencies, offer new products and revise, and set more Joint ventures in the region. As part of its regional expansion, Eurasia X has ordered a total of 25 units of Airbus AWAY and 10 Airbus AWAY, while Eurasia ordered 475 units of Airbus AWAY aircraft, making it the largest airline customer of Airbus for its AWAY model. It is bullish on the SEAN Community and sees the SEAN integration as a component of its future success. For Eurasia, an integrated SEAN will result to more streamlined operations, increased access to a bigger talent pool, higher demand for travel, and a more encouraged investment limited. The implementation of SEAN Open Skies, in particular, is envisioned to mean growth in number of destinations and frequencies, and true liberalizing of air travel. Towards this end, Eurasia has established Eurasia Sean to support rationalization efforts within and outside the company. It has begun to prepare the Eurasia Group for the SEAN Economic Community (ACE) by 201 5 and has been a steadfast advocate of SEAN integration efforts as it urges business community to transcend a national mindset and embrace a regional outlook. Everyone can fly Eurasia continues to pave the way for low-cost air travel thru innovative solutions, efficient processes, and a passionate approach to business. With its tagging Now everyone can fly, it holds fast to its aim of making air travel truly accessible to not only the 600 million people in SEAN but also to the billions of people who together call SEAN, Northeast Asia, and South Asia home. 1)Never afraid to challenge the norm. A few years ago, people had to call a travel agent or airline operator to buy a flight ticket. Air Asia challenged the norm by riding on the e-commerce wave. It invested in user-friendly website interface and allows travelers to book and print flight ticket anytime and also introduce online check in services. This has proven to be enormously successful especially in engaging with toughen-Y customers. 2)Dare to Think Big and Serve the right Customer Air Asia business model has always been focusing in low cost operation and serving the mass market. They know their targeted customers well and do not directly compete with other premium airlines. 10 years ago traveling by air was a luxury. Air Asia was daring enough to think big and today, it is truly Everyone Can Fly.

The Training Techniques of Staff in this Global Era Research Paper

The Training Techniques of Staff in this Global Era - Research Paper Example Organizations have adopted three recruitment and staffing strategies as they expand their operations to other countries and these approaches or strategies have been discussed below: 2.1. Ethnocentric strategy or Ethnocentric approach One of the approaches that organizations adapt to recruit and hire employees when expanding to other parts of the world is the ethnocentric approach. In this approach, the management fills the most important or managerial positions by bringing employees from the parent country. Such an approach is termed as the ethnocentric approach. One of the reasons for following such a strategy is that the organization would like to keep the same organizational culture even in another country. So, because of this reason, they would like to have employees from their own country rather than hiring the nationals (Boussebaa, and Morgan, 2008). 2.1.1. Positive of Ethnocentric approach One of the positives about the ethnocentric approach is that the company would be able t o maintain the same corporate or organizational culture regardless of the country in which it is operating. Also by hiring expatriates, the organization would be able to have experienced and skills employees at the topmost position and thus it can be helpful for the organization. 2.1.2. Challenges of Ethnocentric approach One of the major challenges that organizations following ethnocentric approach faces are cultural myopia. In other words, the organization will be having employees from its parent country and these employees might not be able to understand the cultural values of the national country. Therefore it might lead to cultural myopia and thus, the organization would suffer in the long run. There is another negative aspect regarding adapting ethnocentric approach is that as national employees would only be restricted to the lower level and would not be able to take on the managerial positions, therefore, they would not be motivated and thus, in the long run, their morale an d performance would hurt. In turn, this would influence the organizational productivity in the long run. The ethnocentric approach can be expensive as well because the organization would have to pay high compensation packages to the expatriates working in another country and this could influence the profitability of the company. 2.2. Polycentric approach The second approach that organizations use regarding hiring employees in another country is the polycentric approach. In this approach, the organization hires employees from the national country. Top management is also filled with people belonging to the national country. 2.2.1. Positive of Polycentric approach The positive aspect of the polycentric approach is that the company would not have to face the issue of cultural myopia as the Nationals would be aware of the cultural values of the society. Therefore strategies can be formulated accordingly.  Ã‚